When it comes to marketing, it can be hard to know what to outsource and what you should do yourself. You know you need to improve (or create!) your online presence, but you also don’t have the time to make all the changes necessary or get started. Outsourcing some of your work is a good idea and one we recommend! But what should you outsource and what should you keep in-house? Here’s a look at a few ideas.
Consistency on social media is essential. Maintaining a regular presence is extremely important but difficult to do. Knowing what you should be doing on social media and having the time to do it are two vastly different things. There are some DIY aids that can assist with scheduling and offer other advantages such as being able to easily track when your business is mentioned online. While these tools can make it much easier to have a consistent presence on social media they still require you to create the posts and plan a strategy. Depending on your time, budget, and goals, we recommend outsourcing some of the scheduled posts. Additionally, you can outsource the creation of graphics and videos that you might make
Posting regularly is only one part of social media, though. It is essential that you are available to engage with your customers, answer their questions, and even seek them out. This aspect of social media can not really be outsourced successfully. It’s important that you develop the relationship with your customers. Another key thing to remember is that you understand your business inside and out. You will recognize unique opportunities to engage consumers on social media that others might miss and you may even recognize the consumers themselves. So while some aspects of your social media can be outsourced, it’s important you (or someone you trust at your business) takes care of the engagement aspects.
If you are brand new to social media, it’s not a bad idea to outsource the creation of your social media accounts. While you may still need to assist with their creation by confirming the accounts via email, some of the aspects such as writing a compelling bio and creating images that are correctly sized can be handled by someone else.
If you are interested in using social media for advertising, you can access some tools on each of the sites that will help you do so. However, it’s definitely worth looking into outsourcing this task as an agency or experienced marketer will know the ins and outs and help you achieve a better ROI. If you are brand new to social media, it is not advisable to handle this task by yourself.
Online reviews are another aspect of your marketing that need to be handled on a consistent ongoing basis. Regardless of how you feel about it, consumers are reviewing your business online. Finding the reviews, registering on the sites where reviews are posted for your business, tracking them and responding are all key aspects. Most of this can easily be outsourced although some attention will be required at certain points. Trusting someone else to find reviews and respond in a timely matter will free up a lot of your time. When a review needs additional communication, you can take the reins and handle it from there. Having a middleman can help in other ways, too. After receiving a negative review, you may feel bothered and unsure of how to respond. Outsource the task and your go-between can respond for you in a calm manner.
Accurate business listings are another important part of reputation management. Manually submitting your business information to a multitude of sites, however, can be time intensive and frustrating as the listing can change when they discover new information. This is something that can and should be automated. Think Creative’s SyncMe tool can handle this for you and offers regular reporting on the progress of your listings.
Having a great website is the foundation of reputation management and your online presence. Since your website may be the first thing people see when you look you up online you want to have a clean, clear and easy to navigate website. If you have no experience with building websites, it’s definitely worth the investment to outsource. In the case you have some coding experience or background, you may be able to get by with do it yourself tools. But this is definitely an area where the investment is worth it, it’s essential to put your best foot forward with an excellent website.
Chances are you also do some email marketing. Some aspects of this you can definitely manage yourself, however, if you are looking to reach a wide audience, monitor specific metrics or reach a highly targeted audience then you might look to an agency to help you with your email marketing.
If you have any print jobs or direct mail pieces that need to be done, a good marketing agency can help you with the really important pieces. While some fliers or items might be easier to design and print on your own, you’ll want to take extra care with your more important initiatives. In these cases, outsourcing the work is advisable.
You want your business to shine and you can’t do everything yourself. But you don’t have to feel alone. A good marketing agency will be a partner to you and assist your efforts with professionalism and expertise. At Think Creative, we offer help at various levels so you can decide what works best for your business and budget. Contact us today!