Online video marketing is a fairly new marketing strategy that has gained popularity in the last few years. Thanks to ever-increasing technological advancement, creating and publishing branded videos is easy for anyone with a smartphone or other mobile device. Most businesses who market their products and services online understand how important content marketing is to attract more traffic, develop a trusting bond with your customers, and increase your conversion rate.
But how much can video content really improve your marketing strategies if you’re already publishing written content on a regular basis? The short answer is: a lot. Video marketing comes with its own set of unique benefits that other types of content marketing just can’t match. Publishing branded videos on your business’s website can significantly improve your online visibility, expand your base of potential customers, increase your revenue, and more.
1. Develop a Personality
Consumers are more willing to put their trust into a business that has a strong personality and a unique voice of its own. Developing a personality for your brand is much easier and more effective through video marketing than through text-based content.
Video gives you more opportunity to incorporate humor into your content and appeal to your viewers’ emotions. Overall, video content feels much more personal to your potential customers than text-based content. Online consumers are much more likely to trust and buy from an unfamiliar business if that business features at least one promotional video on its website. Our video below shows a little bit of personality..although I’m not sure if it was meant to be released just yet, so watch it before it’s too late!
2. Increase Your Visibility
Google’s ever-changing, increasingly complex algorithms make it difficult to keep your head above water when it comes to search engine rankings for your business’s website. Fortunately, Google is a big fan of video marketing. In fact, your website is more than 50 times more likely to earn a first-page ranking on the search engine giant if it has a video embedded on it. Embedding at least one video on your business’s website can increase the traffic you attract by more than 50%.
Also, if you post your videos to Youtube–which is now considered one of the largest modern search engines, second only to Google–you can tap into a whole new audience within the 4 billion Youtube searches Internet users make every single day.
Getting your content shared on social media platforms is an extremely effective way to increase your business’s online visibility and expand the potential customer base your content reaches. Internet users are way more likely to share videos than any other type of content. In fact, online videos earn 1,200% more shares than links and text-based content combined.
3. Engage Mobile Users
Since most Internet users surf the web on their smartphones and other mobile devices more frequently than on their laptop or desktop computers, successfully engaging mobile users is a key strategy in content marketing.
Video marketing can make a big difference in helping you capture the attention of mobile users. It is much easier and more convenient for mobile users to watch video content than to read written content on their smartphone or other small-screen mobile device. Plus, more than 90% of consumers who watch videos on their mobile device regularly share the videos they watch and 76% are willing to share branded videos on their personal social media pages. Keep track of new social media platform tools, like the latest from Instagram.
4. Get Your Point Across
Online consumers find it much easier to understand something when it is explained to them through a video rather than through written content. More than 40% of Internet users prefer to learn from an online video than from an informational article. That statistic is even more impressive when compared with the approximately 4% of online consumers who would rather learn from a written manual.
Whether you’re creating a product demo or a promotional video, it is much easier to get your message across quickly and clearly through a video. Potential customers who watch your video are more likely to feel interested and engaged and less likely to feel confused or overwhelmed by the information they learn. Plus, they are also significantly more likely to remember what they learned from a video than to retain information they read in an online article.
5. Optimize Your Conversion Rate
A key goal in any digital marketing strategy is optimizing your conversion rate, or increasing the number of online consumers who visit your site and go on to become customers. It doesn’t matter how many online consumers click through your business’s website if a low percentage of those people actually end up spending money on your products or services.
Video marketing is one of the most effective ways to optimize your conversion rate. Branded videos engage online consumers more easily and encourage them to put more trust into your business and eventually utilize your products or services. In fact, embedding just one promotional video on the homepage of your business’s website can increase your conversions by up to 80%.